The World Calendar NAME, LOGO and SLOGANand LOGO

The Name

The World Calendar Association was founded by Elisabeth Achelis in 1930. It functioned for most of the next twenty-five years as The World Calendar Association, Inc. After a series of setbacks that required review of the entire implementation plan, it reorganized into the International World Calendar Association in early 1956. During the next fifty years, the Association kept The World Calendar idea alive but the world gave no serious consideration to any calendar reform.

The Journal of Calendar Reform (1931-1955) reveals in the fourth quarter of the final volume that the word INTERNATIONAL was applied to the organization's name ("International World Calendar Association") at the time of founder Achelis' retirement. Miss Achelis had always been distinct in referring to THE World Calendar, like the proper noun that it is. In retrospection, the word INTERNATIONAL, as applied to THE WORLD CALENDAR, is redundant. With 2005, The World Calendar Association - International name arrived full circle to lead and officially distinguish it among local, regional and national efforts working together towards The World Calendar in 2012. Specific announcements pertaining to that structure will follow.

The Logo

The World Calendar Association's early logo continues as a good general symbol of The World Calendar. Upon emerging from its fifty year pause, TWCA's active focus on The World Calendar in 2012 involved conclusions that every transitional sighting of the logo should include 1) representation of The World Calendar itself and 2) the world's perfect example of unanimous clock as central to the self-imposed "top-of-the-hour" deadline.

The Slogan
' SHOULDN'T OUR CALENDAR BE AS SIMPLE AS OUR CLOCK?'

Thanks go to TWCA Member Patricia MacLeod (Kansas) who offered this 2003 summary of her ongoing appreciation for The World Calendar simplicity. She views The World Calendar in 2012 as 'accomplished fact' and appropriately refers to Worlds Day as 'MY DAY' -- 'completely what you'd want a holiday to be!'

TheWorldCalendar.org MASTHEAD

'...helping to adopt The World Calendar by making sure the world has at least considered it' draws on history of past failure and represents knowledge that the future is not bound to repeat it. While one reason given for not adopting The World Calendar was that a majority of people were not in favor of it, a more accurate statement would have been that the majority of people had not yet even heard of it. Existing and developing communication technology can now allow as many as necessary to simultaneously recognize existence of this idea. The World Calendar Association asserts that given an opportunity of awareness in context of implementation, the world can then and will choose The World Calendar in 2012.

Thank you for referring formally to THE WORLD CALENDAR!

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