"Attachment to the annual obsolescence of the Gregorian calendar has become more a luxury than when use began in 1582. The Earth’s population is more than ten times larger now. Converting to a perpetual calendar is one way to be cleverer with our shared resources – trees . . . money . . . time. The decision really comes down to whether simplifying, and therefore calming daily life is more important than unnecessarily transforming the calendar each year. --Wayne Edward Richardson Director The World Calendar Association

It might not be possible to know how many Gregorian calendars are printed each year. At year end, some are saved for the written notes on them. When they're saved for the pretty pictures they include, that implies that the calendar would have hung around another year or decade or more had it not so quickly become obsolete. We don't change our clocks because the format expires and we should stop accepting without question that calendars are necessarily any different. Replacing one calendar copy with a new copy simply because the year changes is nonsense.

It's easy to conclude that humans play some part in global warming. While that debate continues, what obvious waste can we avoid to minimize negative impact on the environment? Simple awareness that billions of people discard one or more calendars every year should be enough to put calendar reform on ecological MUST DO lists! The win-win of The World Calendar is that it is both Earth-friendly and user friendly.

Imagine turning down someone's annual advertising project because you don't like it any better than the one already on the wall. Or imagine people still using the calendar you published years ago. And imagine only agreeing to acquire another calendar because you want one in another room or office. Imagine billions of reusable calendars and the energy not wasted when reusing them year after year after year.

A combination of various efforts will be required to address current energy challenges. It may still be too early to know which current proposals are best and which ones will evolve into something even better. Many of them involve waiting on someone else to decide or decide to act. The World Calendar in 2012 is a way anyone can help today and everyday by sharing the anticipation and expectation of this future event. The results obviously will not be immediate, but neither will they occur at all without a tremendous amount of awareness. That takes time and preparation and, for worthwhile goals, counts for as much as stepping over the finish line. Even without the ability to recognize all potential benefits before the change is in place, is there any other project with which you can become personally involved today that will positively impact more people and your own life as well? In a population approaching seven billion people, any better management of resources resulting from calendar reform every year beyond 2012 really adds up.