to the annual obsolescence of the Gregorian calendar has
become more a luxury than when use began in 1582. The
Earth’s population is more than ten times larger
now. Converting to a perpetual calendar is one way to
be cleverer with our shared resources – trees .
. . money . . . time. The decision really comes down to
whether simplifying, and therefore calming daily life
is more important than unnecessarily transforming the
calendar each year.
The World Calendar Association
Above: January 2011 Retail calendar display
soon to be marked 50% off.
might not be possible to know how many Gregorian calendars are
printed each year. At year end, some are saved for the written
notes on them. When they're saved for the pretty pictures they
include, that implies that the calendar would have hung around
another year or decade or more had it not so quickly become
obsolete. We don't change our clocks because the format expires
and we should stop accepting without question that calendars
are necessarily any different. Replacing one calendar copy with
a new copy simply because the year changes is nonsense.
easy to conclude that humans play some part in global warming.
While that debate continues, what obvious waste can we avoid
to minimize negative impact on the environment? Simple
awareness that billions of people discard one or more calendars
every year should be enough to put calendar reform on ecological
MUST DO lists! The win-win of The World Calendar is
that it is both Earth-friendly and user friendly.
turning down someone's annual advertising project because you
don't like it any better than the one already on the wall. Or
imagine people still using the calendar you published years
ago. And imagine only agreeing to acquire another calendar because
you want one in another room or office. Imagine billions of
reusable calendars and the energy not wasted when reusing them
year after year after year.
combination of various efforts will be required to address current
energy challenges. It may still be too early to know which current
proposals are best and which ones will evolve into something
even better. Many of them involve waiting on someone else to
decide or decide to act. Working towards a sustainable, perpetual calendar - like The World Calendar - is a way
anyone can help today and everyday by sharing the anticipation
and expectation of this future improvement.
The results obviously
will not be immediate, but neither will they occur at all without
a tremendous amount of awareness. That takes time and preparation
and, for worthwhile goals, counts for as much as stepping over
the finish line. Even without the ability now to recognize all potential
benefits after the change is in place, is there any other project
with which you can become personally involved today that will
positively impact more people and your own life as well? With Earth's population now over seven billion people, any better management
of resources resulting from calendar reform every year after implementation really adds up.